Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers not only leverages their creative capabilities, but it also delivers their enthusiastic audiences to brands eager to connect with social media users.
While many brands have begun to dabble in influencer marketing with sponsored blog and photo posts, the real key to long-term influencer success lies in brands’ abilities to align with video content creators.
To learn more, check out the full article on Social Media Today.