Influencer Campaigns: What Not To Do

The most successful influencer campaigns are the ones that are truly authentic – the ones that allow influencers the freedom to deliver a brand message from their own point of view and in their own words. Unfortunately, many brands have a difficult time relinquishing this kind of control to content creators. Brand marketers are accustomed […]

The Business of Blogging – Sponsored Content

How to Transform Your Passion Project Into Your Business The fourth installment of our Business of Blogging series explores another avenue for monetizing your blog: sponsored content. The proliferation of sponsored content has exploded in recent years; advertisers are devoting larger portions of annual budgets to editorial-like content and publishers are assigning dedicated teams to […]