The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

Pitch Perfect pt. 2

The influencer marketing model, as it exists today, was built upon the practice of brands seeking out talented content creators and influential digital voices to share their messages. While this model works for both parties, it is not the only route to influencer marketing success. There may be campaigns that, as a digital influencer, you’d […]