What We Learned From the Best Brands on Snapchat

Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Boost Your Visual Engagement with YouTube and Instagram Influencers

Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]

How To Take Customer Engagement To The Netflix Level

How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]

Social Media Advertisements

Recently Lithium Technologies commissioned Harris Poll to conduct a survey among Millennial and Gen Z social media users  to discover how they really feel about social media advertisements. Unsurprisingly, regardless of the platform or brand, millennials and Gen Z-ers are not interested in seeing advertisements. The survey, conducted across 2500 Millennial and Gen Z social […]

Meet Your New Obsession: Obsessee

Traditionally, the relationship between publishers and social media platforms went a little something like this: The publication, and the content produced for that publication’s domain, was the first priority. The goal was to pull users onto a publication’s proprietary site in the hopes that they would stay and explore the compelling long-form content created specifically […]

Traveling the World, One Blog at A Time

One of the most exciting aspects of social media is its ability to transport us to far-away lands. Without ever leaving the confines of our homes, we can connect with people across the globe and explore exotic locales. We often find ourselves living vicariously through the explorations of others. Often, just the act of seeing […]

Snap to Basics: How to Get Started on Snapchat

Since its debut, Snapchat has owned much of the social media spotlight. From its immediate grapple on the ever-elusive millennial demographic to refusing Facebook’s $3 billion offer. Some originally wrote Snapchat off as fleeting – much like the content on Snapchat’s platform, they expected the app to fade from media attention and prominence on our […]

Don’t Forget About Community Management!

The pressure to produce large volumes of quality content is at an all-time high. We’re living in a content-sharing economy, and no brand or digital influencer can afford to fall short of these growing content demands and standards. However, our increased focus on content creation and sharing may be taking up other areas of our […]

Social Hour: Tracie Fobes

Welcome to Social Talks, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers.  For our next Social Hour installment, we connected with Tracie Fobes, the family finance aficionado behind Penny Pinchin’ […]