Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]
How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]
Recently Lithium Technologies commissioned Harris Poll to conduct a survey among Millennial and Gen Z social media users to discover how they really feel about social media advertisements. Unsurprisingly, regardless of the platform or brand, millennials and Gen Z-ers are not interested in seeing advertisements. The survey, conducted across 2500 Millennial and Gen Z social […]
Traditionally, the relationship between publishers and social media platforms went a little something like this: The publication, and the content produced for that publication’s domain, was the first priority. The goal was to pull users onto a publication’s proprietary site in the hopes that they would stay and explore the compelling long-form content created specifically […]
How to spring clean your blog and social media accounts. Spring is in the air. The days are growing longer, the temperatures are rising and buds are blooming. The changing of the seasons is palpable. This is the time of year that everyone feels inspired to start anew, refresh their homes and spring clean. The […]
One of the most exciting aspects of social media is its ability to transport us to far-away lands. Without ever leaving the confines of our homes, we can connect with people across the globe and explore exotic locales. We often find ourselves living vicariously through the explorations of others. Often, just the act of seeing […]
Since its debut, Snapchat has owned much of the social media spotlight. From its immediate grapple on the ever-elusive millennial demographic to refusing Facebook’s $3 billion offer. Some originally wrote Snapchat off as fleeting – much like the content on Snapchat’s platform, they expected the app to fade from media attention and prominence on our […]
The pressure to produce large volumes of quality content is at an all-time high. We’re living in a content-sharing economy, and no brand or digital influencer can afford to fall short of these growing content demands and standards. However, our increased focus on content creation and sharing may be taking up other areas of our […]
Welcome to Social Talks, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers. For our next Social Hour installment, we connected with Tracie Fobes, the family finance aficionado behind Penny Pinchin’ […]