With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]
It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Penelope Guzman, the family lifestyle blogger behind Penelope’s Oasis. Penelope’s blog […]
Welcome to Social Hour, our blog series featuring members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy! For our next Social Hour installment, we connected with Sydney Carver, the lifestyle blogger behind Summer Wind. Sydney’s impeccably styled […]
One of social media’s steadfast virtues lies in its ability to inspire. Our feeds are filled with positive quotes, encouraging messages and endless possibilities of lifestyle accomplishments. Influencers are among the most inspirational of all, and perhaps the reason why they’ve been able to garner the label of influencer is because their social media feeds […]
Fitness has long been a primary focal point in our culture. We buy the latest diet products, read monthly fitness magazines religiously and hypothesize/analyze the fitness habits of our favorite celebrities. The rise of social media has given way to an even more concerted focus on the world of fitness. From Pinterest to Instagram, we […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Courtney Nawara, the beauty expert behind Phyrra. On her blog and […]
Welcome to Social Hour, our blog series featuring members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy! For our next Social Hour installment, we connected with Jane Ko, the Austin-based food and lifestyle blogger behind A Taste […]
The influencer marketing model, as it exists today, was built upon the practice of brands seeking out talented content creators and influential digital voices to share their messages. While this model works for both parties, it is not the only route to influencer marketing success. There may be campaigns that, as a digital influencer, you’d […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Evo Terra, one half of The Opportunistic Travelers duo. Evo and his […]