How To Take Customer Engagement To The Netflix Level

How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]

A Like-Worthy Picture

The quest for taking the perfect photo is an endless, daunting uphill battle. Thanks to smartphones and social media, anyone can become an amateur photographer We’ve all been in those situations where we encounter a scene so beautiful that we feel compelled to capture it and share it with others who aren’t fortunate enough to witness […]

The Blinding Celebrity Spotlight

The definition of an influencer has changed. The term used to be reserved for high-profile celebrities who dominate the media. Now the influencer label can be offered to anyone with a sizable and loyal digital following. What lesser known influencers lack in global recognition, they make up for in the bonds that they create. A […]

What’s Your Polling Strategy?

Today’s most highly touted social media personalities have amassed large and enthusiastic followings. Readers consistently scan blog pages and scroll feeds for influencers’ insights, opinions and experiences. Sometimes the relationship between influencer and followers can seem overwhelmingly one-sided with followers coveting influencers’ unique perspectives while rarely getting the opportunity to share their own in meaningful […]