How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]
Following in the footsteps of their parent company Facebook, Instagram has announced that it will soon release an algorithmic timeline. Since its inception Instagram feeds have been ordered chronologically – the most recent picture posted by someone you follow is at the top of your feed when you log in. Soon, however, the first post […]
The quest for taking the perfect photo is an endless, daunting uphill battle. Thanks to smartphones and social media, anyone can become an amateur photographer We’ve all been in those situations where we encounter a scene so beautiful that we feel compelled to capture it and share it with others who aren’t fortunate enough to witness […]
The definition of an influencer has changed. The term used to be reserved for high-profile celebrities who dominate the media. Now the influencer label can be offered to anyone with a sizable and loyal digital following. What lesser known influencers lack in global recognition, they make up for in the bonds that they create. A […]
Today’s most highly touted social media personalities have amassed large and enthusiastic followings. Readers consistently scan blog pages and scroll feeds for influencers’ insights, opinions and experiences. Sometimes the relationship between influencer and followers can seem overwhelmingly one-sided with followers coveting influencers’ unique perspectives while rarely getting the opportunity to share their own in meaningful […]
If there’s one thing that everyone can agree on when it comes to social media, it’s that social audiences are fickle. Their relationships with social platforms and individual influencers are constantly ebbing and flowing; one month they can be very active Twitter users only to abandon their feeds the following month and never look back. […]