Social Media Advertisements

Recently Lithium Technologies commissioned Harris Poll to conduct a survey among Millennial and Gen Z social media users  to discover how they really feel about social media advertisements. Unsurprisingly, regardless of the platform or brand, millennials and Gen Z-ers are not interested in seeing advertisements. The survey, conducted across 2500 Millennial and Gen Z social […]

Manage Your Social Calendar

The beauty of social media is in its perceived spontaneity. The real-time nature of social media platforms allows publishers to contribute to conversations as events and trends unfold around them. Social media is always on, and social media influencers are expected to also put forth an always on social approach. It’s always exciting when a […]