Recently Lithium Technologies commissioned Harris Poll to conduct a survey among Millennial and Gen Z social media users to discover how they really feel about social media advertisements. Unsurprisingly, regardless of the platform or brand, millennials and Gen Z-ers are not interested in seeing advertisements. The survey, conducted across 2500 Millennial and Gen Z social […]
Taking an audience first approach with your influencer campaign will allow you to align with the right influencers for your brand. To succeed with influencer marketing a number of variables must fall into place. Brands can implement watertight strategies, partner with highly engaging and far reaching influencers, and in spite of all of this preparation, […]
Fickle, aloof, volatile, — these are all words commonly used to describe the millennial demographic. Marketers have struggled, and written about their struggles, to connect with a generation who came of age with Facebook and expects the Uber-ization of, well, everything. Millennials’ digital savvy has simultaneously intimidated and captivated brands. This age group has shifted […]