Quintly, a social media analytics firm recently published findings from their study of Instagram engagement rates. While it seems as though many social media users are Insta-obsessed, according to the study engagements on the platform have actually decreased YOY. Quintly reports that from March 2015 – March 2016, there was a 27% YOY decrease in […]
Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]
Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]
Tomorrow is the day marketers have been dreading for the past few weeks and, quite possibly, since Instagram’s inception. Yes, tomorrow is the day Instagram will officially evolve into an algorithm-based platform. We dissected how this change will impact Instagram engagement in our recent blog post Instagram Announces Algorithmic Updates. This new algorithm means that […]
One of the most exciting aspects of social media is its ability to transport us to far-away lands. Without ever leaving the confines of our homes, we can connect with people across the globe and explore exotic locales. We often find ourselves living vicariously through the explorations of others. Often, just the act of seeing […]
The quest for taking the perfect photo is an endless, daunting uphill battle. Thanks to smartphones and social media, anyone can become an amateur photographer We’ve all been in those situations where we encounter a scene so beautiful that we feel compelled to capture it and share it with others who aren’t fortunate enough to witness […]
Taking an audience first approach with your influencer campaign will allow you to align with the right influencers for your brand. To succeed with influencer marketing a number of variables must fall into place. Brands can implement watertight strategies, partner with highly engaging and far reaching influencers, and in spite of all of this preparation, […]
Welcome to Social Hour, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Maegan Tintari, the lifestyle blogger and DIY visionary behind … love Maegan. Maegan […]
Welcome to Social Hour, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers. For our second Social Hour installment, we connected with Toni Hammersley, the organizational guru and creator behind A […]