What We Learned from the Best Brands on Instagram

Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Boost Your Visual Engagement with YouTube and Instagram Influencers

Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]

From 15 to 60: Instagram Expands Videos

Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]

Traveling the World, One Blog at A Time

One of the most exciting aspects of social media is its ability to transport us to far-away lands. Without ever leaving the confines of our homes, we can connect with people across the globe and explore exotic locales. We often find ourselves living vicariously through the explorations of others. Often, just the act of seeing […]

A Like-Worthy Picture

The quest for taking the perfect photo is an endless, daunting uphill battle. Thanks to smartphones and social media, anyone can become an amateur photographer We’ve all been in those situations where we encounter a scene so beautiful that we feel compelled to capture it and share it with others who aren’t fortunate enough to witness […]

Audience Above Everything Else

Taking an audience first approach with your influencer campaign will allow you to align with the right influencers for your brand.  To succeed with influencer marketing a number of variables must fall into place.  Brands can implement watertight strategies, partner with highly engaging and far reaching influencers, and in spite of all of this preparation, […]

Social Hour: Maegan Tintari

Welcome to Social Hour, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Maegan Tintari, the lifestyle blogger and DIY visionary behind … love Maegan. Maegan […]

Social Hour: Toni Hammersley

Welcome to Social Hour, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers.  For our second Social Hour installment, we connected with Toni Hammersley, the organizational guru and creator behind A […]