Video: The Future of Influencer Marketing

Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers […]

From 15 to 60: Instagram Expands Videos

Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]