Quintly, a social media analytics firm recently published findings from their study of Instagram engagement rates. While it seems as though many social media users are Insta-obsessed, according to the study engagements on the platform have actually decreased YOY. Quintly reports that from March 2015 – March 2016, there was a 27% YOY decrease in […]
With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]
We all remember the day that Instagram announced their shift to an algorithm and everyone scrambled to publish those “turn on notifications” posts. With the new algorithm-oriented Instagram format, building relationships with audiences on the platform is more important than ever before. The Instagram algorithm will leverage a series of ranking signals to determine the […]
Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]