What We Learned from the Best Brands on Instagram

Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Influencer Campaigns: What Not To Do

The most successful influencer campaigns are the ones that are truly authentic – the ones that allow influencers the freedom to deliver a brand message from their own point of view and in their own words. Unfortunately, many brands have a difficult time relinquishing this kind of control to content creators. Brand marketers are accustomed […]

Boost Your Visual Engagement with YouTube and Instagram Influencers

Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]

Social Hour: Sydney Carver

Welcome to Social Hour, our blog series featuring  members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy!  For our next Social Hour installment, we connected with Sydney Carver, the lifestyle blogger behind Summer Wind.  Sydney’s impeccably styled […]

From 15 to 60: Instagram Expands Videos

Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]

Social Hour: Hunter Herring

Welcome to Social Hour, our blog series that introduces you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts use this space to share their social media and blogging journeys.  In our latest Social Hour, we connected with social media influencer, Hunter Herring. Hunter is renown for creating engaging and […]