Quintly, a social media analytics firm recently published findings from their study of Instagram engagement rates. While it seems as though many social media users are Insta-obsessed, according to the study engagements on the platform have actually decreased YOY. Quintly reports that from March 2015 – March 2016, there was a 27% YOY decrease in […]
We all remember the day that Instagram announced their shift to an algorithm and everyone scrambled to publish those “turn on notifications” posts. With the new algorithm-oriented Instagram format, building relationships with audiences on the platform is more important than ever before. The Instagram algorithm will leverage a series of ranking signals to determine the […]
Tomorrow is the day marketers have been dreading for the past few weeks and, quite possibly, since Instagram’s inception. Yes, tomorrow is the day Instagram will officially evolve into an algorithm-based platform. We dissected how this change will impact Instagram engagement in our recent blog post Instagram Announces Algorithmic Updates. This new algorithm means that […]
Following in the footsteps of their parent company Facebook, Instagram has announced that it will soon release an algorithmic timeline. Since its inception Instagram feeds have been ordered chronologically – the most recent picture posted by someone you follow is at the top of your feed when you log in. Soon, however, the first post […]