The Road Ahead: Overcoming Influencer Marketing Challenges Through Advanced Platform Technology

Fashion & Beauty Monitor recently released The Rise of Influencers Report in conjunction with Econsultancy. The Report details the state of influencer marketing within the fashion and luxury industries. In addition to industry trends, the report also uncovers the most pressing challenges that face brands that are currently running, or preparing to run, influencer market […]

What’s Your Polling Strategy?

Today’s most highly touted social media personalities have amassed large and enthusiastic followings. Readers consistently scan blog pages and scroll feeds for influencers’ insights, opinions and experiences. Sometimes the relationship between influencer and followers can seem overwhelmingly one-sided with followers coveting influencers’ unique perspectives while rarely getting the opportunity to share their own in meaningful […]

Talking Takeovers

What are takeovers? How can you set your brand up for takeover success? The innate appeal of social media is that it feels more real and timely than any other type of messaging. Content publishing is instantaneous and there is an always-on approach in which customers can access brands (and vice versa) at any time […]

Rescue Mission: How Influencer Marketing Can Save Your Brand Communications

rescue mission

In theory, communication with customers has never been easier. Today, brands have myriad methods at their disposal to connect with their target audiences: email, display ads, paid social media  posts and, even, livestreams. With continuous advances in digital and social media, brands have 24/7 access into the lives of consumers, and vice versa. While this […]