Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]
Welcome to Social Talks, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers. For our next Social Hour installment, we connected with Tracie Fobes, the family finance aficionado behind Penny Pinchin’ […]
Welcome to Social Hour, our blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Maegan Tintari, the lifestyle blogger and DIY visionary behind … love Maegan. Maegan […]
One of the first steps that needs to be taken to develop a valuable influencer marketing strategy is finding influencers for your brand. As a group, influencers are incredibly dynamic – there is no one-size-fits all influencer model. Some influencers boast millions of followers, while others have persuasive powers over only a few thousand. […]
You’ve watched your competitors enjoy success over the past few months by teaming up with popular and relevant social media personalities and you’ve decided you’re ready to take the plunge into influencer marketing. Now what? Before you siphon your marketing budget to influencer projects and embark on an influencer campaign you need to have a […]
The term influencer marketing is poised to become one of the year’s biggest marketing buzzwords. Topping the list of stock and, potentially, played out buzzwords means that influencer marketing will continue to command an increasing share of the marketing spotlight, while also running the risk of being cast-aside as another weightless industry term. Buzzwords depreciate […]