We all remember the day that Instagram announced their shift to an algorithm and everyone scrambled to publish those “turn on notifications” posts. With the new algorithm-oriented Instagram format, building relationships with audiences on the platform is more important than ever before. The Instagram algorithm will leverage a series of ranking signals to determine the […]
It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]
Intuit co-founder Scott Cook famously iterated, “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” In this one statement, Cook sums up one of, if not the, most significant marketing paradigm shifts in recent years: marketers have lost the control in […]