The Case for Influencer Technology

It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]

The Shifting Balance of Power

  Intuit co-founder Scott Cook famously iterated, “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” In this one statement, Cook sums up one of, if not the, most significant marketing paradigm shifts in recent years: marketers have lost the control in […]