Influencer Marketing Resource: Social Bluebook

As influencer marketing grows in proliferation, so do the pricing wars associated with the verticals. Influencer payment is becoming an increasingly polarizing topic in the influencer marketing realm. While it is no longer a debate ( or definitely should not be) that influencers should receive monetary compensation for the sponsored content they produce, the disputes […]

Money Talks

When influencer marketing first burst onto the scene, brands and social media influencers were still testing the waters of their relationships. No one had a firm idea of how influencer campaigns, as a marketing practice, would evolve. In the beginning, the relationship was largely based on mutual benefits. Influencers would post positive reviews and statements […]