The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

Video: The Future of Influencer Marketing

Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers […]

Social Hour: Krista Robertson

Welcome to Social Hour, our blog series featuring  members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy!  For our next Social Hour installment, we connected with Krista Robertson , the NYC-based fashion and lifestyle blogger behind Covering […]

Why You Don’t Need Kylier Jenner As Your Next Brand Influencer

Entrepreneurs want a voice on social media, but they can’t afford to blow their entire marketing budgets to find it. In 2016, companies are shelling out $100,000 to $300,000 for a single Instagram post from a pop culture celebrity like Kylie Jenner. Thankfully, though, there’s a better and cheaper way for startups to make themselves heard. Entrepreneurs can snag […]

Social Hour: Courtney Nawara

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Courtney Nawara, the beauty expert behind Phyrra. On her blog and […]

Facebook Updates Branded Content Policy

Brands across niches and verticals are investing more budget and resources into implementing strategic influencer marketing plans because the need to authentically connect with social audiences is more prevalent than ever. Over the past few years, Facebook has carried out key algorithm updates to ensure that the News Feed is filled with valuable and impactful […]

Pitch Perfect pt. 2

The influencer marketing model, as it exists today, was built upon the practice of brands seeking out talented content creators and influential digital voices to share their messages. While this model works for both parties, it is not the only route to influencer marketing success. There may be campaigns that, as a digital influencer, you’d […]

Pitch Perfect

After searching and sifting through hundreds of influencers, you’ve finally pinpointed the perfect individuals to share your brand’s message. You’re determined to get these particular influencers on board with your campaign. But just because you’re enthusiastic about their content and engagement, does not necessarily mean that they’ll agree to participate in your campaign. The next […]

3 Ways to Integrate Influencer Marketing into Today’s Campaign’s

For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family. Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone […]