The Case for Influencer Technology

It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]

The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]