Pitch Perfect

After searching and sifting through hundreds of influencers, you’ve finally pinpointed the perfect individuals to share your brand’s message. You’re determined to get these particular influencers on board with your campaign. But just because you’re enthusiastic about their content and engagement, does not necessarily mean that they’ll agree to participate in your campaign. The next […]

Influencer Marketing: Flings vs. Long-Term Relationships

Flings usually don’t result in positive or healthy relationships. Often, one party will want something more out of the short-term situation and when the other party can’t or won’t put in the same level of commitment, someone gets burned. We’ve all been there — probably on both sides of it. Yes, flings usually result in […]