Influence Your Way to the Top of the Marketplace

How influencer marketing can launch your mobile app to the top of the marketplace   There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]

Boost Your Visual Engagement with YouTube and Instagram Influencers

Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]

The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

Why You Don’t Need Kylier Jenner As Your Next Brand Influencer

Entrepreneurs want a voice on social media, but they can’t afford to blow their entire marketing budgets to find it. In 2016, companies are shelling out $100,000 to $300,000 for a single Instagram post from a pop culture celebrity like Kylie Jenner. Thankfully, though, there’s a better and cheaper way for startups to make themselves heard. Entrepreneurs can snag […]

3 Ways to Integrate Influencer Marketing into Today’s Campaign’s

For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family. Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone […]

The Disclosure Discourse

At its core influencer marketing is a form of advertising. Influencer marketing is the act of sharing a brand message through particular individuals who have built up considerable digital influence through their passion and expertise. These individuals are paid, or sponsored, by brands to promote messages about brands and their products with a certain level […]

The Road Ahead: Overcoming Influencer Marketing Challenges Through Advanced Platform Technology

Fashion & Beauty Monitor recently released The Rise of Influencers Report in conjunction with Econsultancy. The Report details the state of influencer marketing within the fashion and luxury industries. In addition to industry trends, the report also uncovers the most pressing challenges that face brands that are currently running, or preparing to run, influencer market […]