The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

The Disclosure Discourse

At its core influencer marketing is a form of advertising. Influencer marketing is the act of sharing a brand message through particular individuals who have built up considerable digital influence through their passion and expertise. These individuals are paid, or sponsored, by brands to promote messages about brands and their products with a certain level […]