Influence Your Way to the Top of the Marketplace

How influencer marketing can launch your mobile app to the top of the marketplace   There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]

What We Learned from the Best Brands on Instagram

Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Boost Your SEO with Influencer Marketing

What does this mean for marketers? In recent years, there has been  widespread abuse of Google’s search algorithms, and now, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks […]

How To Take Customer Engagement To The Netflix Level

How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]

Pitch Perfect

After searching and sifting through hundreds of influencers, you’ve finally pinpointed the perfect individuals to share your brand’s message. You’re determined to get these particular influencers on board with your campaign. But just because you’re enthusiastic about their content and engagement, does not necessarily mean that they’ll agree to participate in your campaign. The next […]

Rescue Mission: How Influencer Marketing Can Save Your Brand Communications

rescue mission

In theory, communication with customers has never been easier. Today, brands have myriad methods at their disposal to connect with their target audiences: email, display ads, paid social media  posts and, even, livestreams. With continuous advances in digital and social media, brands have 24/7 access into the lives of consumers, and vice versa. While this […]