The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

Get Going: Embark on a Successful Influencer Journey

influencer journey

You’ve watched your competitors enjoy success over the past few months by teaming up with popular and relevant social media personalities and you’ve decided you’re ready to take the plunge into influencer marketing. Now what? Before you siphon your marketing budget to influencer projects and embark on an influencer campaign you need to have a […]