A Like-Worthy Picture

The quest for taking the perfect photo is an endless, daunting uphill battle. Thanks to smartphones and social media, anyone can become an amateur photographer We’ve all been in those situations where we encounter a scene so beautiful that we feel compelled to capture it and share it with others who aren’t fortunate enough to witness […]

Influencer Criteria Checklist

In the world of influencer marketing, there is no such thing as a concrete formula that will guarantee success for your brand. Influencer marketing is incredibly dynamic, especially as it is still very much in its infancy. Platforms undergo almost daily updates, individual influencers change their priorities and interest and, most significantly, audiences can be […]