How To Take Customer Engagement To The Netflix Level

How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]

Influencer Marketing: Flings vs. Long-Term Relationships

Flings usually don’t result in positive or healthy relationships. Often, one party will want something more out of the short-term situation and when the other party can’t or won’t put in the same level of commitment, someone gets burned. We’ve all been there — probably on both sides of it. Yes, flings usually result in […]