The Case for Influencer Technology

It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]

Social Hour: Albert Baby Cat

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Albert Baby Cat and his owner, Christine. With 341,000+ followers on […]

Social Hour: Penelope Guzman

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Penelope Guzman, the family lifestyle blogger behind Penelope’s Oasis.  Penelope’s blog […]

Pitch Perfect pt. 2

The influencer marketing model, as it exists today, was built upon the practice of brands seeking out talented content creators and influential digital voices to share their messages. While this model works for both parties, it is not the only route to influencer marketing success. There may be campaigns that, as a digital influencer, you’d […]

Social Hour: Evo Terra

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Evo Terra, one half of  The Opportunistic Travelers duo. Evo and his […]

Social Hour: Toni Hammersley

Welcome to Social Hour, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers.  For our second Social Hour installment, we connected with Toni Hammersley, the organizational guru and creator behind A […]