The Shifting Balance of Power

  Intuit co-founder Scott Cook famously iterated, “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” In this one statement, Cook sums up one of, if not the, most significant marketing paradigm shifts in recent years: marketers have lost the control in […]

Rescue Mission: How Influencer Marketing Can Save Your Brand Communications

rescue mission

In theory, communication with customers has never been easier. Today, brands have myriad methods at their disposal to connect with their target audiences: email, display ads, paid social media  posts and, even, livestreams. With continuous advances in digital and social media, brands have 24/7 access into the lives of consumers, and vice versa. While this […]