Social Hour: Tracie Fobes

Welcome to Social Talks, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers.  For our next Social Hour installment, we connected with Tracie Fobes, the family finance aficionado behind Penny Pinchin’ […]

The Business of Blogging – Sponsored Content

How to Transform Your Passion Project Into Your Business The fourth installment of our Business of Blogging series explores another avenue for monetizing your blog: sponsored content. The proliferation of sponsored content has exploded in recent years; advertisers are devoting larger portions of annual budgets to editorial-like content and publishers are assigning dedicated teams to […]

The Business of Blogging – Affiliate Links

How to Transform Your Passion Project into Your Business   In the real world who you associate with can play a significant role in establishing your reputation and credibility. The same ideology applies to blogging. Who or what your blog aligns and associates with will directly affect your blog’s traffic and engagement. Capitalizing on the […]

Social Hour: Toni Hammersley

Welcome to Social Hour, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers.  For our second Social Hour installment, we connected with Toni Hammersley, the organizational guru and creator behind A […]

The Business of Blogging – Advertisements

How to Transform Your Passion Project into Your Business Developing your own blog can be an incredible outlet to explore interests, share expertise and connect with people around the world. Many bloggers will adamantly say that their blogging practice keeps them creatively fulfilled. But, in recent years, blogging has become a verifiable business practice – […]

Rescue Mission: How Influencer Marketing Can Save Your Brand Communications

rescue mission

In theory, communication with customers has never been easier. Today, brands have myriad methods at their disposal to connect with their target audiences: email, display ads, paid social media  posts and, even, livestreams. With continuous advances in digital and social media, brands have 24/7 access into the lives of consumers, and vice versa. While this […]