Social Hour: Sarah Carlson

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. 

For our next Social Hour installment, we connected with Sarah Carlson, founder of lifestyle blog The Real Housewives of Minnesota and  Managing Partner of Women’sDaily. Sarah’s lifestyle publications share advice an inspiration across fitness, food, family and fashion! 

Do you remember writing your first blog post? What was it about?

Oh boy, it was ages ago. It was on my own site back then (probably around 2005) and I’m pretty sure it was more of a journal than a real blog! You know, detailing things about my day, what I had for lunch, real interesting stuff!

Do you have a set schedule for managing your blogs and social media feeds? Any social media productivity tips to share?

We do. We use an organized spreadsheet to layout the details of upcoming posts, draft deadlines, and publish dates to keep us on schedule. We currently use Hootsuite to schedule out a variety of social media posts, but find it’s also important to do live posts as well because the real world isn’t scheduled!


What is the first social media network you check in the morning?

Probably Facebook. It feeds my constant need to know what’s going on with everyone!

If you could only have one app on your phone, what would it be?

Hmmm… Probably Spotify. I get my best work done when I have my favorite music playing in the background. It takes me into my own little productive world and I accomplish so much more!

How do you find inspiration for new content?

We are always looking around the corner to see what’s coming. Typically this means spending a lot of time on social media and reading PR pitch emails to keep ahead of the trends. You have to always have your eyes peeled for that ‘Aha’ moment and when it sparks, write it down. We try our best to respond to our readers’ comments on posts and on social media. And we always leave a call to action at the end of each post to try to start a conversation with them. It’s great to get that feedback from readers to better cater to them in the future.

How do you connect with your readers? How has your personal brand evolved since you first began blogging? What is one thing you wish brands knew about creating a successful sponsored post?

We try our best to respond to our readers’ comments on posts and on social media. And we always leave a call to action at the end of each post to try to start a conversation with them. It’s great to get that feedback from readers to better cater to them in the future.

How has your personal brand evolved since you first began blogging?

It’s gone from an idea to a full-out brand, it’s wonderful to see. Of course, we’re always looking to make it better at the same time. We know we have to evolve with our readers to keep consistently giving them what they want from us. Never when we started did we think that we’d be doing as well as we have. We’re very grateful!

What is one thing you wish brands knew about creating a successful sponsored post?

Make it as natural as possible. Many times brands want their names in the title and mentioned all throughout the post but that’s just not natural. Readers don’t want to see a commercial, they want useful content. And if that useful content is sponsored by a brand, they’ll remember that. Your brand doesn’t need to be in their face to be successful.

Be sure to check out  The Real Housewives of Minnesota and  follow Sarah on Facebook, Twitter , Pinterest and Instagram.

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