As influencer marketing grows in proliferation, so do the pricing wars associated with the verticals. Influencer payment is becoming an increasingly polarizing topic in the influencer marketing realm. While it is no longer a debate ( or definitely should not be) that influencers should receive monetary compensation for the sponsored content they produce, the disputes are still raging over how and how much influencers should be paid for their campaign contributions. Brands are arguing that some influencers are charging too much per post, while influencers are trying to assert their values as content creators in this burgeoning field.
Social Bluebook is attempting to settle the longstanding dispute of pricing in influencer marketing by helping social influencers to discover their worth. For so long influencer marketing has been like the wild west; influencers and brands alike have been making up their own rules and approaches as they go. While a malleable approach to influencer marketing can have its benefits, not having a baseline pricing standard has created numerous headaches on both ends of the influencer spectrum. Now, however, Social Bluebook is looking to solve that problem once and for all.
How does it work?
On Social Bluebook, content creators can sync their social profiles to receive an accurate and timely appraisal of their social media worth. Social Bluebook takes into account views, engagement, demographics and the genre of your platforms to offer a holistic assessment. Influencers are given dynamic engagement and reach grades and these numbers regularly fluctuate based on the market. Factoring in facets like demographics and genre are Social Bluebook’s distinguishing elements, as these aspects of influencer marketing are often overlooked during the assessment phase.
Like almost every other industry, the influencer market is not stagnant and depending on the time of year , influencer campaigns are more or less in demand. For example, the most profitable time of year for most retailers is the Holiday season, so you can bet that these brands are allocating more budget dollars to influencers during this quarter to ensure that their seasonal collections are making it into holiday shopping carts. In the aftermath of the holiday season, shopping rates dip and brands are more likely to pull in the reins on their influencer spend. Social Bluebook’s technology takes these external factors into account to give both brands and influencers an accurate vision of individual values so that campaigns can be planned appropriately.
Influencer marketing is a highly personal field, which is why it has been so difficult to establish any type of regulatory assessment. However, utilizing a free tool like Social Bluebook can arm you with numbers and knowledge as you establish fair and mutually beneficial relationships with brands.