Why You Don’t Need Kylier Jenner As Your Next Brand Influencer

Entrepreneurs want a voice on social media, but they can’t afford to blow their entire marketing budgets to find it. In 2016, companies are shelling out $100,000 to $300,000 for a single Instagram post from a pop culture celebrity like Kylie Jenner. Thankfully, though, there’s a better and cheaper way for startups to make themselves heard. Entrepreneurs can snag […]

Social Hour: Courtney Nawara

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Courtney Nawara, the beauty expert behind Phyrra. On her blog and […]

From 15 to 60: Instagram Expands Videos

Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]

Facebook Updates Branded Content Policy

Brands across niches and verticals are investing more budget and resources into implementing strategic influencer marketing plans because the need to authentically connect with social audiences is more prevalent than ever. Over the past few years, Facebook has carried out key algorithm updates to ensure that the News Feed is filled with valuable and impactful […]

Social Hour: Jane Ko

Welcome to Social Hour, our blog series featuring  members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy!  For our next Social Hour installment, we connected with Jane Ko, the Austin-based food and lifestyle blogger behind A Taste […]

Cooking Up Content

Food brings people together. It’s a universally beloved topic. Ask anyone what their most used room in their house is and they’ll likely answer: the kitchen. The kitchen is more than just a room where food is prepared; it’s a place where people gather to socialize and connect with one another. Food has that effect […]

The Evolving Algorithm

Why do certain posts receive priority in News Feeds? Why do some post attain massive visibility while others are nearly invisible? We explore the ever-evolving and elusive Facebook algorithm to help you maximize your potential on the platform. Facebook’s algorithm is a notorious headache for marketers. Always evolving and seeking to improve the Facebook user […]

Beauty and the Blogger

Beauty is undoubtedly one of the most popular and prominent verticals on social media. There’s both an inspirational and aspirational element of beauty that applies to social media. Social media users turn to social media, especially Instagram, Pinterest and YouTube for inspiration and tutorials when they’re in search of something new and exciting to shake […]

Pitch Perfect pt. 2

The influencer marketing model, as it exists today, was built upon the practice of brands seeking out talented content creators and influential digital voices to share their messages. While this model works for both parties, it is not the only route to influencer marketing success. There may be campaigns that, as a digital influencer, you’d […]

Pitch Perfect

After searching and sifting through hundreds of influencers, you’ve finally pinpointed the perfect individuals to share your brand’s message. You’re determined to get these particular influencers on board with your campaign. But just because you’re enthusiastic about their content and engagement, does not necessarily mean that they’ll agree to participate in your campaign. The next […]