Boost Your Visual Engagement with YouTube and Instagram Influencers

Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]

Social Hour: Penelope Guzman

Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Penelope Guzman, the family lifestyle blogger behind Penelope’s Oasis.  Penelope’s blog […]

Social Media Advertisements

Recently Lithium Technologies commissioned Harris Poll to conduct a survey among Millennial and Gen Z social media users  to discover how they really feel about social media advertisements. Unsurprisingly, regardless of the platform or brand, millennials and Gen Z-ers are not interested in seeing advertisements. The survey, conducted across 2500 Millennial and Gen Z social […]

Social Hour: Sydney Carver

Welcome to Social Hour, our blog series featuring  members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy!  For our next Social Hour installment, we connected with Sydney Carver, the lifestyle blogger behind Summer Wind.  Sydney’s impeccably styled […]

Crafting Content with Socialix DIY-ers

One of social media’s steadfast virtues lies in its ability to inspire. Our feeds are filled with positive quotes, encouraging messages and endless possibilities of lifestyle accomplishments. Influencers are among the most inspirational of all, and perhaps the reason why they’ve been able to garner the label of influencer is because their social media feeds […]

Video: The Future of Influencer Marketing

Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers […]

Social Hour: Krista Robertson

Welcome to Social Hour, our blog series featuring  members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy!  For our next Social Hour installment, we connected with Krista Robertson , the NYC-based fashion and lifestyle blogger behind Covering […]

Tips Appreciated – Facebook Considers Adding a Tip Jar to Encourage Content Sharing

Have we reached the end of an era? Since Facebook first launched, users have flocked to the platform to reconnect with friends, share life updates and, yes, at times, rant about trending topics of interest. Facebook has been a mainstay in our lives and, in many ways, has defined our social lives. After all if […]

Facebook Updates Algorithm With Time Spent Ranking

As we covered in our recent post The Evolving Algorithm, the team at Facebook is always prodding and improving the News Feed. Facebook knows that the only way to keep people coming back to their platform is to create an experience that serves their wants and needs. For the past few years, Facebook has been […]