Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
Category: Social Media
No It’s Not Just Your Account, Engagement is Declining Across Instagram
Quintly, a social media analytics firm recently published findings from their study of Instagram engagement rates. While it seems as though many social media users are Insta-obsessed, according to the study engagements on the platform have actually decreased YOY. Quintly reports that from March 2015 – March 2016, there was a 27% YOY decrease in […]
Influence Your Way to the Top of the Marketplace
How influencer marketing can launch your mobile app to the top of the marketplace There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]
What We Learned from the Best Brands on Instagram
Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
How to Track Your Online Mentions
Brands are placing a greater emphasis on creating content that sparks engagement among digital audiences. In today’s landscape, if a brand is not being talked about online, it is an indication that they are either no longer relevant to their target demographics or that their content is not resonating with audiences. Every brand, regardless of […]
How to Track Your Performance on Instagram
With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]
Algorithm Aftermath – How to Drive Instagram Engagement
We all remember the day that Instagram announced their shift to an algorithm and everyone scrambled to publish those “turn on notifications” posts. With the new algorithm-oriented Instagram format, building relationships with audiences on the platform is more important than ever before. The Instagram algorithm will leverage a series of ranking signals to determine the […]
Influencer Campaigns: What Not To Do
The most successful influencer campaigns are the ones that are truly authentic – the ones that allow influencers the freedom to deliver a brand message from their own point of view and in their own words. Unfortunately, many brands have a difficult time relinquishing this kind of control to content creators. Brand marketers are accustomed […]
By the Numbers: Amazing Social Media Statistics 2016
The social media landscape changes on a day-by-day basis. From how many people use social media across the globe to the individual networks that are seeing the highest growth, the social media industry is in a constant state of change and acceleration. From how many people use social media on a global basis to the […]
Social Hour: Albert Baby Cat
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Albert Baby Cat and his owner, Christine. With 341,000+ followers on […]