Research shows that visual content receives far more social shares than other content. So if you’re among the 59 percent of marketers planning to increase their influencer marketing budgets this year, why not use it to find your voice on Instagram and YouTube? From strong aesthetics to authenticity, there are certain influencer qualities you need […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Penelope Guzman, the family lifestyle blogger behind Penelope’s Oasis. Penelope’s blog […]
The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]
Welcome to Social Hour, our blog series featuring members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy! For our next Social Hour installment, we connected with Sydney Carver, the lifestyle blogger behind Summer Wind. Sydney’s impeccably styled […]
One of social media’s steadfast virtues lies in its ability to inspire. Our feeds are filled with positive quotes, encouraging messages and endless possibilities of lifestyle accomplishments. Influencers are among the most inspirational of all, and perhaps the reason why they’ve been able to garner the label of influencer is because their social media feeds […]
Fitness has long been a primary focal point in our culture. We buy the latest diet products, read monthly fitness magazines religiously and hypothesize/analyze the fitness habits of our favorite celebrities. The rise of social media has given way to an even more concerted focus on the world of fitness. From Pinterest to Instagram, we […]
Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers […]
Welcome to Social Hour, our blog series featuring members of the Socialix community. This spaces shines a spotlight on the social media and blogging journeys of writers, photographers, artists, videographers and social media enthusiasts. Enjoy! For our next Social Hour installment, we connected with Krista Robertson , the NYC-based fashion and lifestyle blogger behind Covering […]
Entrepreneurs want a voice on social media, but they can’t afford to blow their entire marketing budgets to find it. In 2016, companies are shelling out $100,000 to $300,000 for a single Instagram post from a pop culture celebrity like Kylie Jenner. Thankfully, though, there’s a better and cheaper way for startups to make themselves heard. Entrepreneurs can snag […]
Based on a combination of our own influencer marketing expertise and experience, and the topics driving our influencer discussions everyday, we’ve rounded up our top 10 predictions of the trends that will shape influencer marketing in the coming months. Included are some screenshots and examples of what we at Socialix are doing to prepare for […]