As influencer marketing grows in proliferation, so do the pricing wars associated with the verticals. Influencer payment is becoming an increasingly polarizing topic in the influencer marketing realm. While it is no longer a debate ( or definitely should not be) that influencers should receive monetary compensation for the sponsored content they produce, the disputes […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Elly Brown of Uptown with Elly Brown. This busy mom of […]
How influencer marketing can launch your mobile app to the top of the marketplace There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]
Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
What does this mean for marketers? In recent years, there has been widespread abuse of Google’s search algorithms, and now, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks […]
With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]
We all remember the day that Instagram announced their shift to an algorithm and everyone scrambled to publish those “turn on notifications” posts. With the new algorithm-oriented Instagram format, building relationships with audiences on the platform is more important than ever before. The Instagram algorithm will leverage a series of ranking signals to determine the […]
It’s becoming increasingly difficult for advertisers to effectively engage audiences and convert online customers through digital advertising and content marketing. With social platforms, countless blogs and digital-first media properties, advertisers must compete in a complex ecosystem for views, attention spans and, ultimately, engagement. At the same time, web users are becoming savvier — they can, […]
The most successful influencer campaigns are the ones that are truly authentic – the ones that allow influencers the freedom to deliver a brand message from their own point of view and in their own words. Unfortunately, many brands have a difficult time relinquishing this kind of control to content creators. Brand marketers are accustomed […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Albert Baby Cat and his owner, Christine. With 341,000+ followers on […]