What We Learned from the Best Brands on Instagram

Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Boost Your SEO with Influencer Marketing

What does this mean for marketers? In recent years, there has been  widespread abuse of Google’s search algorithms, and now, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks […]

By the Numbers: Amazing Social Media Statistics 2016

The social media landscape changes on a day-by-day basis. From how many people use social media across the globe to the individual networks that are seeing the highest growth, the social media industry is in a constant state of change and acceleration. From how many people use social media on a global basis to the […]

How To Take Customer Engagement To The Netflix Level

How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]

The 7 Deadly Myths – Debunking Common Influencer Marketing Misconceptions

The term influencer marketing is gaining more traction and popularity by the day. While this publicity is encouraging more brands to pay attention, the heavy buzz surrounding the term is not necessarily teaching marketers what influencer marketing really is… or what it is not. We’re dispelling some of the most common influencer marketing myths to […]

Video: The Future of Influencer Marketing

Influencer marketing is high on brands’ lists precisely because of the creative powers these individuals possess. Influencers know how to create compelling content that feels personal, relevant and wholly original. Many brands have realized that rather than trying to outpace influencers across every platform, they’re better off aligning with them – after all, partnering with influencers […]

Tips Appreciated – Facebook Considers Adding a Tip Jar to Encourage Content Sharing

Have we reached the end of an era? Since Facebook first launched, users have flocked to the platform to reconnect with friends, share life updates and, yes, at times, rant about trending topics of interest. Facebook has been a mainstay in our lives and, in many ways, has defined our social lives. After all if […]

Facebook Updates Algorithm With Time Spent Ranking

As we covered in our recent post The Evolving Algorithm, the team at Facebook is always prodding and improving the News Feed. Facebook knows that the only way to keep people coming back to their platform is to create an experience that serves their wants and needs. For the past few years, Facebook has been […]

Why You Don’t Need Kylier Jenner As Your Next Brand Influencer

Entrepreneurs want a voice on social media, but they can’t afford to blow their entire marketing budgets to find it. In 2016, companies are shelling out $100,000 to $300,000 for a single Instagram post from a pop culture celebrity like Kylie Jenner. Thankfully, though, there’s a better and cheaper way for startups to make themselves heard. Entrepreneurs can snag […]

From 15 to 60: Instagram Expands Videos

Instagram has had a big month. In addition to announcing an upcoming algorithm, the social network also opened up its video rules. Since Instagram video first debuted in June 2013, users have been held to a 15 second maximum video length. In 2015, Instagram expanded the 15 second format to 60 seconds for brands running […]