Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
How well do you really know your customers? Consider how Netflix, for example, has thoroughly embedded itself into our cultural zeitgeist. It has earned the business of more than a third of U.S. households, while Amazon Prime comes in at a distant second in the streaming world, claiming just 13% of U.S. households, and Hulu […]
Fitness has long been a primary focal point in our culture. We buy the latest diet products, read monthly fitness magazines religiously and hypothesize/analyze the fitness habits of our favorite celebrities. The rise of social media has given way to an even more concerted focus on the world of fitness. From Pinterest to Instagram, we […]
Food brings people together. It’s a universally beloved topic. Ask anyone what their most used room in their house is and they’ll likely answer: the kitchen. The kitchen is more than just a room where food is prepared; it’s a place where people gather to socialize and connect with one another. Food has that effect […]
Traditionally, the relationship between publishers and social media platforms went a little something like this: The publication, and the content produced for that publication’s domain, was the first priority. The goal was to pull users onto a publication’s proprietary site in the hopes that they would stay and explore the compelling long-form content created specifically […]
LinkedIn has become the authoritative platform for thought leadership. What was once just a tool for making connections and getting in front of recruiters has become a hub for long form pieces offering deep analyses or sharp critiques of industry trends. LinkedIn has become an important self-publishing tool for those looking to share their expertise […]
No one denies the role social media is playing in shaping our culture. We are mobile-first, social media mavens. We rely on the platforms to communicate, connect and stay up-to-date with the world around us. In many ways, we are living through our screens just as much as anything else. Marketers have had to adapt […]
Everyone loves contests. The chance to win something without having to shell out its monetary value is too tempting to pass up. Additionally, knowing that you’ve won something makes the object or event feel so much sweeter than purchasing it ever would. In this vein, contests have always been popular among consumers, and have long […]
One of the draws of the social media landscape has always been its ability to bridge the gaps between time and place, and facilitate interactions among people on a global scale. The advent of Facebook and Twitter ushered in an age of immediate connections. Social media messaging travels at the speed of ….well, the internet. […]
Intuit co-founder Scott Cook famously iterated, “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” In this one statement, Cook sums up one of, if not the, most significant marketing paradigm shifts in recent years: marketers have lost the control in […]