Social Hour: Amy Kritzer

Amy Kritzer

Welcome to Social Hour, our  blog series where we introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts share their journeys as they transformed from social users to social influencers. 

For our next Social Hour installment, we connected with Amy Kritzer, the culinary creative behind What Jew Wanna Eat, a food blog featuring fresh updates on traditional Jewish cuisine. 

Do you remember writing your first blog post? What was it about?

​I definitely do! I made Sweet Potato Latkes & Apple Sauce for Hanukkah in December 2010. The photos are so horrible, but I remember thinking they were really artsy at the time. ​I wanted to create modern twists on classic Jewish recipes I grew up with, and this was a perfect start. I’ve come a long way from that to Kimchi Quesadilla Latkes or Rainbow Latkes!


Do you have a set schedule for managing your blogs and social media feeds? Any social media productivity tips to share?

​I post a new recipe every Tuesday, and usually start testing the recipe a few weeks before, but write the post the day before so it’s current. Once the post is live, I share on all social media and my newsletter. My only tip would be not to check social media obsessively! You’ll have a lot more likes and shares in a few hours anyway.​

What is the first social media network you check in the morning?

​Definitely my Instagram! It​’s my favorite for interacting with followers, and I love seeing what recipes from my blog they tag me in. Or just in the bagel they had for breakfast. It’s the best.

If you could only have one app on your phone, what would it be?

​If we are talking blog related, ​​probably Instagram or VSCO for editing photos. But besides that I love playing Words with Friends. It’s addicting. ​

Is there a social media skill or platform that you’d like to learn more about in the coming year?

I’m into Snapchat right now- I love how casual it ​is and how you don’t have to be perfect. I’ll make quick cooking videos or ask feedback from followers. But I’d love to know how else to use it.

How do your followers inspire new content and/or recipes?

​Followers are always suggesting recipe ideas! I love it. They send me their creations or twists on my recipes. We inspire each other I think. ​​For example, one reader asked for more vegan recipes, so I came up with this Carrot Harissa Soup with Za’atar Challah Croutons!​ Another requested easier recipes so I made these three ingredient Vegan Chocolate Truffles (with a surprise ingredient).


How do you connect with your followers?

​I often ask questions in my newsletter and reply to every one that I can. I comment on every photo they tag me in and share parts of my life in addition to recipes. It just makes it more fun and real.​

What is the most exciting part of creating What Jew Wanna Eat? What is the most challenging part?

​My favorite part is meeting readers in person and hearing how food is a part of their life and their story. I just finished my first cookbook, so I hope to meet even more people on my tour! The most challenging part is invoices and that boring stuff. But it’s important!

Are there any common misconceptions about blogging that you can dispel?

​I think some people think we just sit around and eat all day. And ​while that’s mostly true (and why I recently took up kickboxing). It’s a lot of emails and techy stuff and hard work. But totally worth it.

Be sure to check out What Jew Wanna Eat and follow Amy on Facebook Twitter, Instagram and Pinterest.

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