Influencer Marketing Resource: Social Bluebook

social bluebook

As influencer marketing grows in proliferation, so do the pricing wars associated with the verticals. Influencer payment is becoming an increasingly polarizing topic in the influencer marketing realm. While it is no longer a debate ( or definitely should not be) that influencers should receive monetary compensation for the sponsored content they produce, the disputes […]

What We Learned From the Best Brands on Snapchat

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Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Social Hour: Elly Brown

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Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys.  For our next Social Hour installment, we connected with Elly Brown of Uptown with Elly Brown.  This busy mom of […]

Influence Your Way to the Top of the Marketplace

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How influencer marketing can launch your mobile app to the top of the marketplace   There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]

What We Learned from the Best Brands on Instagram

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Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today,  brands are investing more talent and resources into cultivating engaging experiences […]

Boost Your SEO with Influencer Marketing

SEMrush

What does this mean for marketers? In recent years, there has been  widespread abuse of Google’s search algorithms, and now, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks […]