Early stage startups are hungry for growth, but they don’t necessarily have the means to buy it. They are eager to increase awareness, attract loyal customers, and impress potential investors. So, how do they effectively spread the word about their brilliant new operations without spending every last dime in their bootstrapped budgets? This is the […]
As influencer marketing grows in proliferation, so do the pricing wars associated with the verticals. Influencer payment is becoming an increasingly polarizing topic in the influencer marketing realm. While it is no longer a debate ( or definitely should not be) that influencers should receive monetary compensation for the sponsored content they produce, the disputes […]
Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
Quintly, a social media analytics firm recently published findings from their study of Instagram engagement rates. While it seems as though many social media users are Insta-obsessed, according to the study engagements on the platform have actually decreased YOY. Quintly reports that from March 2015 – March 2016, there was a 27% YOY decrease in […]
Welcome to Social Hour, our new blog series where we will introduce you to members of the Socialix community. Writers, photographers, artists, videographers and social media enthusiasts will share their social media and blogging journeys. For our next Social Hour installment, we connected with Elly Brown of Uptown with Elly Brown. This busy mom of […]
How influencer marketing can launch your mobile app to the top of the marketplace There are upwards of 1,000 apps entering the marketplace everyday, which makes it extremely difficult to cut through the noise and gain traction. Smartphone users are not necessarily on the hunt to download new apps to crowd their screens. To […]
Brands have come a long way on social media. There was a time in which brands were lagging behind the messes, taking cues from individual content creators when it came to trying out new social trends and establishing new social initiatives. Not anymore. Today, brands are investing more talent and resources into cultivating engaging experiences […]
What does this mean for marketers? In recent years, there has been widespread abuse of Google’s search algorithms, and now, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks […]
Brands are placing a greater emphasis on creating content that sparks engagement among digital audiences. In today’s landscape, if a brand is not being talked about online, it is an indication that they are either no longer relevant to their target demographics or that their content is not resonating with audiences. Every brand, regardless of […]
With 400 million active users and 80 million photos shared each day, the power of Instagram is increasing on a daily basis. However, with the recent shift to the algorithm, engagement on the platform is becoming harder to consistently obtain. Partnering with influencers on the platform is an effective way to overcome the engagement obstacle […]